Skoda dealers now have access to a new remarketing platform which the brand hopes will enable them to dispose of their unwanted trade-ins or overage stock more effectively.
Skoda Market is the result of a partnership between Skoda UK and software firm Dealer Trade.
As a mobile app based service, it enables Skoda retailers to use tablet computers or mobile phones to list and offer the part-exchanges to more than 2,000 registered trade buyers at no cost, and Dealer Trade says the process from listing to sale typically takes less than three hours.
An additional function of a ‘closed’ network feature lets the dealers freely advertise overage franchise vehicles exclusively to other Skoda dealers.
Wayne Ryder, managing director of Dealer Trade, said: “We’re thrilled to be partnering with Skoda UK in providing their dealer network with a cost-effective online remarketing solution. This partnership will allow us to provide our online community with even greater volumes of good quality stock.”
Barney Butterell, Skoda UK national used car manager, added “ In a highly competitive used car market we are always looking for ways to help our retailers save money and increase profits. Dealer Trade offers an efficient and free disposal route for all vehicles potentially saving as much as £150 per transaction. At network level this can make a big difference.”
The network’s trade disposal costs are currently estimated at nearly £2.5m per year, and Ryder believes the free of charge Skoda Market solution will contribute to a significant saving.
Advertising is free of charge because buyers pay a fee of £50+VAT on their transaction.
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